Made in USA since 1979 · Serving homebuilders nationwide · 1-800-791-1445
New Community Launch · Phase Opening · Model Home Advertising
You’ve Built the Community.
Now Tell Everyone Within 5 Miles That It’s Open.
A new community launch is a one-time moment in the market. Buyers who are actively searching right now will make their purchasing decision in the next 4–8 weeks. If they don’t know you exist in the first two weekends, you’ve permanently lost them to a competitor they found first. A helium blimp announces your existence to every buyer within miles — on day one.
4–8 wkTypical active buyer decision timeline
Day 1When you need to be visible — not week three
5 miAnnouncement radius — 25-ft launch blimp
87%Less helium vs. PVC — sustain the campaign longer
The Launch Window Problem
Active Buyers Make Decisions Fast. You Have Two Weekends to Get on Their List.
New home buyers in active markets visit an average of 3–5 communities before purchasing. Most make their shortlist in the first 1–2 weekends of active searching. If your new community isn’t visible in week one, buyers build a shortlist that doesn’t include you — and they rarely come back to add late entries.
The Critical Window
The First Two Weekends Determine Your Shortlist Position
Buyers who are actively searching don’t wait. They’re visiting communities this Saturday and making mental shortlists in real time. A blimp visible on your launch weekend announces your community to every buyer who drives your corridor that day — ensuring you’re on the list before it closes.
New Communities Have Zero Name Recognition
Established communities benefit from word of mouth, prior visitor awareness, and digital reviews. New communities have none of this. Aerial visibility bridges the awareness gap — making a brand-new community feel like a known destination before buyers have ever visited.
Competitors Know When You’re Launching
Your competitors see the construction activity, the model home going up, the signs appearing. They’ll run promotions on your launch weekend to capture buyers who are actively visiting the corridor. A 25-ft blimp above your entrance is the most effective counter — your announcement is louder than their promotion.
Launch Campaign Strategy
A Three-Weekend Launch Campaign That Builds Permanent Awareness
Weekend 1 — Launch
Maximum Impact Opening
25-ft blimp at maximum altitude. The goal is to reach every active buyer in the corridor — including buyers who are visiting competing communities that same weekend. This is your “we exist” announcement. Book 2 weeks in advance.
Weekend 2 — Reinforce
Convert the Fence-Sitters
18-ft blimp. Buyers who saw your launch blimp last weekend but didn’t visit are now reconsidering. Weekend 2 converts the “I should check that out” thought into a visit. Buyers who shortlisted competitors are now on their return visits — and they see your blimp again.
Weekend 3+ — Sustain
Recurring Presence
13-ft blimp on a recurring schedule. By week 3, every buyer in the corridor knows where you are. The blimp is now serving a different function — confirming your presence to buyers who are making return visits and narrowing their choice to 2–3 communities.
FAQ
New Community Launch Questions
Should I book the blimp for the soft launch or the official grand opening?
Both — if you can. The soft launch weekend is when serious buyers who have been waiting for your community to open will visit. These are high-intent buyers who researched you during construction. A blimp on soft launch weekend captures them before they’ve committed to a competitor. The official grand opening weekend captures the broader awareness market. A two-weekend approach with a 25-ft blimp on both is ideal.
How much lead time do I need to book a launch weekend blimp?
We recommend 2–3 weeks minimum for launch weekends, especially in high-volume markets. Launch weekends are our most in-demand rental type. Contact us as soon as your launch date is confirmed.
Can I book blimps for a phase 2 or phase 3 opening within an existing community?
Yes — and phase openings are excellent blimp opportunities. Buyers who visited phase 1 but didn’t purchase are still in the market. A blimp announcing a new phase re-activates those buyers with a sense of urgency that a mailer or digital ad alone can’t create.
We’re opening in a market where we don’t have brand recognition. Does that affect how we should use the blimp?
In new markets, we recommend prioritizing a custom-printed blimp with your builder logo as large as possible. You need buyers to simultaneously learn your brand and your location. A solid-color blimp announces your presence; a branded blimp builds your name. In a new market, the brand-building value is significant.
Ready to Put a Blimp Above Your
Model Home This Weekend?
Tell us your community, target weekend, and goals. We respond within one business day with a specific recommendation and no-obligation price. Include your launch date — we’ll confirm availability and recommend the right size.